tera gold unresponsive to vicissitude of the market - BCA

Now, governmental prime minister arrives on, leave industry leader, emphasizing the importance of innovation. But actually, after all what is innovation? I think, different person's located position is different, different also to the definition of innovation. Look in me, innovation is not certainly " grind one sword 10 years " , or " hide into Xiaolou to become unify " , also not be with investing capital serve as the standard that whether innovates. I am engaged in at Internet, what so more studies is the Internet company that succeed and fails, include successful apple, Facebook already, also include unsuccessful Netscape and Napster. Plus the comprehension that myself does poineering work to come for years, I think to have a kind of new innovation way, perhaps be called " small innovation " , the likelihood suits the person that today's Internet does poineering work more. What telling is small innovation before, want to understand this our located today period clearly above all, perhaps say this times and past photograph are compared, appeared after all what changes. We entered an user experience to be the times of king today, in this times, because the electron consumes kind of product exceeding develop, and Internet popularizes an innumberable families, the commercial chance that brings as a result of information asymmetry is less and less. The consumer feeling to some kind of product, communicate any world corners quickly -- the information that wants somebody to be willing to listen to him at any time only. Its are as a result, traditional sale is academic, the sale that is based on 4P for example is academic, its effect is in rapid decline in. What the manufacturer wants the information that can hide in sale, can be dug very quickly to come out by consumer and travel extensively. Accordingly, in this times, the public praise of consumer is very important, and what the experience that the stand or fall of public praise is the generation when consumer uses a product decides. Accordingly, in the user the experience is the times of king, if you can set out from the angle of the user, the experience that brings an user to the product is done improve, even if a little change, bring good public praise likely, a such little changes, I call it small innovation. Set out from the user an enterprise whether undertake small innovation, premise is whether set out from user angle go seeing a problem. Do when an enterprise arrive greatly certain dimensions, often can form a kind with " I " the thinking that is a center, always emphasize wanting to educate an user for example, always emphasize wanting to cultivate the market, the sale that always hopes consumer can understand enterprise pains to engineer sells a site. When the enterprise rolls out a product, often wait considering catenary of the strategy tera gold, layout, industry, however consumer cares, the product that is you has what value, your product can solve what problem for me. I see too much person just cares a product to be able to bring what kind of profit to the enterprise, think it can bring what kind of value for the user rarely however, think how this product improves ability to make consumer uses a sense better quite rarely, this moment, this product and the strategy that its bear the weight of, must fail. So, an enterprise wants to be able to undertake small innovation, want to form a kind of culture above all, it is not mysterious, from the top down of its requirement enterprise, form a kind to set out from user angle, the culture that considers an issue from user angle. Personnel of manager of the person that it asks to do poineering work, tall canal, product, sale should put down ego, be willing to enter the detail of the product, go understanding an user to use the feeling of the product. Without this kind of culture that is a center with the user, change anyhow, will be the Brownian movement that does not have foreword. Overturn a lot of people carry market structure innovation, think of a change the world with respect to couplet diablo 3 power leveling, overturn overnight the great revolution of market structure. I feel this was to be read by accident overturn type innovates. Overturn type innovation does not happen between one night, however constant effort brings success, for years has the result of small innovation ceaselessly. From the point of classic case, overturn type innovation is in inchoate moment, it is ordinary, it is tiny, be mocked even. But, although this kind of innovation is tiny, but brought user value however, perhaps make original become complexly simple, perhaps let very expensive before become cheap. This kind of tiny innovation is accumulated ceaselessly, through satisfying the requirement of the user ceaselessly, promote a product the experience ceaselessly, the market of the person that industry of one pace nibble precedes. Beautiful can beat duplicate center of Shi Le with portable printer, intel beat memory chip of Japan with central processor. But, the feel uncertain that strike gong does not undertake this kind of innovation, it is instead " enter a village stealthily, those who make a gun not " , through continual seek a perception from the market, adjust ceaselessly, innovate continuously, become position of market main trend finally. When the apple rolls out IPod, because it is so small, the big firm that does not have any PC domains finds risk, but begin to pass continual small innovation from IPod when the apple, when forming brand and user basis, the company such as Microsoft is chased again, already late. Small innovation begins small innovation from an unexpected winner often is begin from an unexpected winner, this also is a kind of way that ego protects. If from popular begin, from choose as rich as actual strength of capital, brand, technology manufacturer obverse side to defy at the beginning, its fail on the way for certain as a result. Contrary, begin from an unexpected winner, formidable competitor does not pay close attention to tera gold, can form the space that live and develops instead. Cite a case: Community chose to search this direction when I did poineering work the 2nd times 2006. No matter be community,still search at that time, it is popular domain. But, be in the most popular place, we did not find breakthrough place, the result spent 50 million dollars to do not have make it the thing with decent what. However, we had a breakthrough however in the domain of an an unexpected winner, this was done namely check the 360 safe bodyguard that kill scampish software. At that time, market demand is very strong, but be willing to do this business without safe manufacturer however, then we were done, formed the brand of 360 and user basis, expand for the following development laid a foundation. Change a point of view, if at the outset we go doing 360 when, consider company strategy first, make PPT have proof next, decompose the word that KPI goes to carrying out again, this thing is not done for certain. The culture of small innovation, do not want namely from so called enterprise macroscopical strategy sets out, set out from the angle of the user however. Development change is rapid inside Internet, if any strategic programs do not set out from the user, unresponsive to vicissitude of the market, face meeting defeat. Truly successful Internet company makes any strategies, still should return solve most fundamental problem, how to move namely user. Of focusing turn over cask theory entrepreneur to often explain cask theory, more or less is of cask outfit water decide by that the shortest board. Because this wants to find the shortest board, give the shortest board fill neat. This to going up the big company of dimensions may be effective, but will tell from product angle, poineering company should have the thinking that turns over cask theory. Poineering company makes a product, my viewpoint is to be below the circumstance with limited natural resources, concentrate energy, resource focusing at a bit, breakthrough hind makes this good point particularly outstanding to the utmost. Make an impertinent figure of speech, this resembles is to play football, entered to win more than others. On the tradition, the enterprise can think the function of a product has been jumped over more more. But below a lot of circumstances, move the user does not need a lot of functions, often a function is OK. For instance, consumable of very much now electron, just was at the beginning extremely the guest is being used. But extremely the guest is not representing most user to the opinion of the product, because this listens to these extremely the settle or live in a strange place is right the opinion of the product, want vigilance they lead product way to an error. Average user does not care malic IPhone4 is double nucleus after all, those who use is the CPU of what model, what contrary and average user cares is to be able to help his what do. When although malic IPod is firm,be being rolled out, also did not stress the hardware ability of oneself, stress the size of memory music however, can put the song that plays all one's life, this moved at a draught user. Everybody should become the drive mover of small innovation the drive mover of small innovation, CEO is not exceptional also. Manager of technical personnel, product is the closest from the user, if they can act, improvement opinion offers on detail, plus the drive of CEO, possible meeting forms the culture of a small innovation. In 360, I do not think out the innovation of a lot of products, if rely on me,mind of a person thinks do not want to give these things. Small innovation is methodology, it emphasizes trying, this the dot is not hit so that use an user certainly, the result looks for next point on incorrect horse. This kind of means is not grind one sword 10 years, not be an accomplish the whole task at one stroke, want part however small get the better of Cheng Dasheng, half step tantivy, try ceaselessly. In the past, we decided the strategy to spend half an year, executive strategy spent half an year again, in case not was opposite, went one year. Internet development change is sharp, doing product cultured is half step tantivy, shorten cycle of research and development, once finish,discovery does not have the effect to be able to be adjusted quickly, but this to a lot of enterprises run regulation to form a challenge possibly also.